The Piramal Foundation along with the NITI Aayog have launched a nationwide campaign named “Surakshit Dada Dadi Nana Nani Abhiyan” which aims to reach out to 15 million households with Senior Citizens.

Dr. APJ Abdul Kalam Research Foundation has partnered with the Piramal Foundation to contribute towards this noble cause. As we all know, the Sr. Citizens are not only the most susceptible to the virus, they are the least equipped to save themselves. Therefore, this campaign aims to reach these Sr. Citizens and their families with two broad objectives- Firstly, to aware them about the preventive measures and secondly to enquire if they are in dire need of daily essentials like Ration or medicine. As many as 112 district administrations are a partner to this initiative. The families found through this campaign to be in need of some medical assistance or are in need of daily essentials are reached out by the district administration.